CATERING TO KEURIG
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Keurig's job of making a cup of coffee in seconds while still maintaining the flavors of the roast makes the consumer's experience of drinking the coffee as if it was brewed at the desired location it was harvested.
Digital
TASTE OF VICTORY WITH SKITTLES
My idea was to incorporate skittles candies into different board games to keep the brand light and fun. I played with font styles and scattered the skittles in certain ads to give a messy feel. This is because anytime people are genuinely having fun I think of shoes thrown to the side, crumbs on the floor and half eaten pizza slices while a group of friends spend time together.
Out of Home
LET THE MAGIC GUIDE YOU
DISNEY+ STREAMING SERVICE
I chose to focus on the inspirational quotes said in Disney movies. I wanted to keep the ads looking whimsical like the brand. Then I connect with the potential consumer by sharing a life lesson/motivational quote to give them the "feel good" mindset. The tagline, "Let the magic guide you" relates to the viewer in a way since Disney has helped shape generations and continues to guide them through life.
Digital
QUENCH YOUR CALLING WITH HYRDOFLASK
Having a product from Hydroflask brings the consumer to engage with an adventurous lifestyle while having a fresh cold or hot beverage by their side along the way.
Video
Note: Limited resources due to Covid 19 and quarantine restrictions while creating video for this campaign.